Builderization — Studio Website & Lead Platform

OverviewWhat this project is

Builderization is my software studio. The site sells custom websites, apps, business systems, design work and small fixes to businesses, agencies (white-label) and companies, and turns visitors into WhatsApp conversations or project briefs.

ContextThe problem

The site had to speak to three audiences in two languages and look nothing like a template, while staying fast and cheap to run on a small server that also hosts other services.

ContributionMy role & responsibilities

Everything: positioning, copy direction, the design system and illustrations, front end, lead API, infrastructure and deployment.

ScopeKey features

• Service pages with a multi-select project-brief form that pre-selects the service
• WhatsApp-first contact channels in the header, footer, pages and a floating button
• "Ray Kira" flat illustration system: colour bands, hard offset shadows, 23 SVG characters
• Motion layer (GSAP + ScrollTrigger) driven by data attributes, off for reduced motion
• Work showcase, agency and enterprise pages, blog and legal pages
• Client demo apps (e.g. a kiosk prize wheel) built and shipped by the same pipeline, including an Android APK built in CI

SystemArchitecture

Browser → nginx (TLS) on an Ubuntu VPS
  ├─ builderization-web.service — TanStack Start SSR (Node)
  ├─ site-api.service — lead API
  └─ static demo apps
git push main → GitLab CI build → rsync → systemctl restart

EngineeringChallenges & solutions

StackTech stack